Print Care & How We Make Our Streetwear
Everything that goes into each piece, and how to keep it looking new.
How we make each piece
Every design starts in-house in Greece. The artwork is original, drawn and refined by us before it ever touches a garment. Nothing is printed until you order it, so each piece is made for you rather than pulled off a shelf.
We print onto heavyweight cotton blanks using two methods, and we pick the right one for each design:
- DTF (direct to film) for bold, solid graphics. The design is printed onto a film, then pressed onto the fabric. It gives punchy colour and clean edges, which suits big blocky logos and high-contrast art.
- DTG (direct to garment) for soft, detailed prints. The ink goes straight into the cotton, so the print feels part of the fabric. It handles fine detail and subtle gradients well.
Before anything ships, we check each piece by hand for print quality, placement and stray marks. If it is not right, it does not go out.
Fabric and fit
We build on heavyweight 100% cotton. Tees sit around 150 to 200 GSM in washed cotton, which gives them a bit of structure without feeling stiff. Hoodies are brushed fleece, roughly 240 GSM and up, so they hold their shape and keep their weight wash after wash.
The cut is oversized unisex. If you like a relaxed, dropped-shoulder look, take your normal size. If you want a true-to-size fit, size down one. Full chest and length measurements in centimetres are on the Size Guide, so you can check against a piece you already own.
Washing and care
The print is the part that needs looking after, and the routine is simple. Turn the garment inside out, wash cold on a gentle cycle, and either hang dry or tumble dry on low. Never iron directly on the print.
This matters because heat and friction are what wear a print down. Cold water keeps the ink stable, washing inside out keeps the print away from the drum, and low heat stops the fabric and print from cracking or fading early. Done this way, DTF and DTG prints stay sharp for years.
Quick do and don't list:
- Do wash inside out, cold, on a gentle cycle.
- Do hang dry where you can, or tumble dry low.
- Do iron on the reverse if you need to, never on the print.
- Don't use bleach or harsh stain removers on the print.
- Don't wash hot or tumble dry on high heat.
- Don't dry clean.
Making it last
A few small habits keep a piece looking new for longer. Skip fabric softener on printed garments. It leaves a coating that dulls the ink and can make prints feel gummy over time. Plain detergent is all you need.
Wash your new piece before the first wear if you can, and wash it with similar colours. Store hoodies folded rather than on a hanger so the shoulders keep their shape, and give everything room to breathe in the wardrobe instead of packing it tight. If a print ever needs a press, lay a thin cloth over it or iron from the inside.
Treat it like the heavyweight cotton it is and it will hold up. That is the whole point of printing to order on good blanks rather than cutting corners.